Brand in the world
The wedyan identity applied across the surfaces it actually touches — from a business card to the Masar product to a reception wall.
Business cards, letterhead and the email signature everyone forgets to design.
Business card — front (dark) / back (gradient)
Letterhead — A4
Email signature
Profile avatar, banner and a post template system.
The app icon on a home screen, and the maturity dashboard inside.
Masar — app icon & maturity dashboard
Title and content slide masters — 16:9.
Slide masters — title & content
The core deliverable — a readiness report clients can defend to a board.
Every engagement ends in a report that scores readiness 0–5 across seven axes, backs each level with coded evidence, and turns the gap-to-next-level into a prioritised roadmap. The cover carries the mark; the gauge inside carries the score.
Assessment report — cover
Reception signage and out-of-home.
Backlit reception sign · billboard
The small things people keep.
Apparel, tote, drinkware, stickers, event badge